Blockchain and AI are Solving Ad Fraud and Data Transparency - NOIZChain Ad Exchange

NOIZChain IN ONE MINUTE

NOIZChain is a decentralized ad network that aims at giving control of advertising back to the community, while eliminating fraud, driving engagement and including social impact organizations. NOIZChain can be classified into the following parts:

Cognitive Banners for Better EngagementAn AI enabled banner ad, known as Nikola, generates more engagement among consumers and gives advertisers direct access to this engagement. Ad interactions are recorded over the blockchain for transparency.

P2P Ad ExchangeAdvertisers and publishers can connect directly and buy / sell ad inventory over the platform. The NOIZChain community sets the standards for quality content by voting against advertisers with bad business ethics, or publishers involved in plagiarism or fake news.

Automatic Airdrop and Rewards WalletAdvertisers airdrop tokens to consumers for product discounts (coupons), loyalty (reward points) or simply for engaging with the banner ads. The NOIZChain wallet allows users to collect these crypto coupons and reward points, which can be redeemed through the offering party or NOIZChain partner companies.

Permissioned Privacy ProtectionNOIZChain gives users control of their private data and users get compensated in NOIZChain tokens for sharing their data with the advertisers and publishers they trust.

What are Spambots?

Spambots are one of today’s biggest sources of advertising fraud. Their actions drastically lower the ROI for advertisers in the current digital advertising industry. It is estimated that spambots will consume more than $19B USD of ad spend in 2018, making it the largest type of financial crime on the internet.

What is a Cognitive Ad?

Ever seen talking, interactive ads portrayed in a futuristic sci-fi movie? Those are cognitive ads; they’re smart and learn consumer preferences. They also allow consumers to engage directly with brands or products. This increases overall engagement with the ads and speeds up the consumer decision-making process.

COMPETITOR COMPARISON

Token Economics

This video explains how NOIZChain can be used throughout the NOIZChain ad network and how advertisers, publishers, consumers and social impact organizations will play a part in this ecosystem.

Bounty Program

WHY NOIZChain

We use AI and Blockchain to fight banner blindness, increase transparency and create trust between advertisers, publishers and consumers. Select the Advertiser, User or Publisher perspective to view specific problems, solutions and results.

NOIZChain

The NOIZChain platform is a digital ad exchange—the middleman between advertisers and publishers. NOIZChain is also the name of the token that incentivizes user engagement and is distributed among advertisers, publishers and charitable foundations in addition to users.

Nikola

Nikola is the friendly AI bot behind the cognitive ads, collecting, authenticating and sorting user data. Nikola uses a hybrid AI system; one form of AI to filter out spam-bot-like user actions and another to integrate with NLP technology for improved the cognitive ad conversations.

Charitable Foundations

The NOIZChain network, advertisers, publishers and users can all directly donate to charitable foundations of their choosing. When users redeem coupons, their tokens will go to charitable foundations rather than back to the advertisers or publishers.

Advertisers

Advertisers pay a digital ad fee to receive NOIZChain tokens, which are then used to pay for ad creation, ad space and user engagement. To increase user engagement, the advertiser has the option to offer coupons. When users redeem coupons, the users’ tokens will go to charitable foundations.

Publishers

Publishers are media rich sites with high traffic volume. They receive NOIZChain tokens in exchange for their advertising space. Publishers can exchange, keep, donate or use their tokens. In the case of using them, publishers pay tokens to users in return for user data. Publishers can also receive tokens from users in exchange for coupons on services, such as subscription fees.

Users

Users are people who view the cognitive ads on publisher sites. Users receive NOIZChain tokens by engaging with the cognitive ads. Every piece of data, or intent, the user provides is sent to the advertiser. Users can determine what personal information—age, gender, location—is delivered to advertisers and publishers. Users can exchange, keep, donate or redeem their tokens.

Website: https://noizchain.com/

Whitepaper: https://noizchain.com/whitepaper

Two Pager: https://noizchain.com/two-pager

Telegram: https://t.me/joinchat/GDele0yeujhjQEZWVaBJ-g
Telegram EN: t.me/noizchainenglish LinkedIn: https://www.linkedin.com/company/noizchain

Blog: https://medium.com/@Noizchain

Video: https://noizchain.com/explainervideo1

ANN Thread: https://bitcointalk.org/index.php?topic=3641176

Bounty & Airdrop Campaign: https://bitcointalk.org/index.php?topic=3645663.0

Bitcointalk username poster: liet349